Linguists all over the world approve the existence of a «world vision» reflected by the words produced by the speakers of this or that language. The conventional dictionaries don’t always hold these connotations. To study them psycholinguists propose «the method of fixation of the first response to one lexical stimulus»: creating so-called «dictionaries of association norms».
The specialists of Novosibirsk State University aim to highlight the association norms of French speakers, which will paint a portrait of the French language personality compared with that of speakers of other languages already studied in this way (the method developed at Moscow Institute of Linguistics). Knowledge of associations evoked by a particular word is essential for translators, lexicographers, specialists in semantics, psycholinguists.
Data was collected through a survey on the Internet from 11 November 2008 to 12 December 2009. Each interviewee received a questionnaire of 100 words randomly selected from a list of 1100 stimuli (incentives). 5500 questionnaires were received from all parts of France. The results were published in the dictionary of verbal associations in 2010: the specialists now continue creating the Word Association Thesaurus of the French language and the dictionary of its Swiss, Canadian, Belgian and African variants. By the end of this year (october-november 2014) we’ll see the difference between these linguistic communities and the community of native French speakers and understand if they share the same «world vision».
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